How to build a trading partner landing page that converts

Directing partner traffic directly to a broker's registration form without prior context can result in visitors leaving before completing registration. A visitor arriving on a generic signup page without sufficient information may not have enough context to proceed.

One approach partners can consider is to build informational pre-registration pages. A pre-registration page serves as an educational resource between your marketing content and the broker's platform. By providing clear, factual information about the platform upfront, this page gives prospects the context they need, answers their common questions, and helps them make more informed decisions about whether to proceed to registration.

Quick summary

• The educational approach: Pre-registration pages provide context to prospects before they sign up, which may support more informed registration decisions.
• Content focus: Effective landing pages provide factual, educational information about the platform in a clear and balanced way.
• Session continuity: Encouraging users to take a clear next step from your page — such as visiting the broker's registration form — helps maintain a consistent user journey.
• Compliance: All landing page copy must include clear risk warnings and must not include income guarantees or unrealistic success claims.

Key terms to know: 

• Pre-registration page: A web page or article designed to provide educational information to prospective visitors before directing them to the broker's registration page.
• Deriv platform information: Factual information about the broker's products, features, and trading conditions that may be relevant to prospective clients.
• Registration rate: A metric that measures the proportion of landing page visitors who proceed to complete registration with the broker.
• Trading traffic: The prospective traders directed from your channels to your marketing content.
• Demo account: An account type that allows users to practise trading using virtual funds before deciding whether to open a live account.

Tracking the user flow

Landing pages can be structured to guide visitors through a logical sequence.

By doing so, you can provide a clearer pathway and help visitors navigate to the broker's registration form with greater clarity.

What is a trading partner landing page and how does it work?

A trading partner landing page is an educational web page positioned between a partner's traffic source and a broker's registration page. It provides information about the platform, answers common questions, and directs users to the broker's registration page.

Unlike a direct link to a registration form, a landing page provides context before directing users to sign up. This approach supports more informed decision-making by giving users clear, factual information before they register.

Why might partners consider a pre-registration page?

Understanding the potential benefits of a structured landing page compared to a direct link can help partners consider how to present information to their audiences. A structured landing page may produce different outcomes compared to a direct link across several dimensions:

‍

How can you optimise traffic to Deriv?

A landing page can help guide visitors through relevant information before they proceed to registration. By aligning your landing page content with the interests of your audience, you can provide a more relevant experience for visitors. Clear navigation from your landing page to the broker's registration page supports a straightforward user experience. When visitors arrive at the registration page with a clear understanding of the product, they may be better positioned to make an informed decision.

How can you build an effective landing page step-by-step?

Building an effective landing page does not require advanced technical skills or a large budget. Partners can use accessible tools, such as website builders and AI writing assistants, to create professional landing pages.

Step 1: Draft headlines with the help of an AI writing tool

Your headline should reflect the topic of the content that led visitors to your page. For example, if visitors arrive from content about a particular trading topic, your headline should address that same topic. Rather than writing from scratch, you can use tools like Gemini to brainstorm headline options while ensuring all copy meets compliance requirements.

• Here’s an example prompt:
  
  • "Act as a compliance-aware financial content writer. Write five educational landing page headlines for a trading partner page. Focus on informing prospective traders about the platform's features in a factual, balanced way. Do not make any claims about profitability, income, or financial outcomes."

• Do: "An introduction to [platform feature]: what prospective traders should know."
• Don't: "Open an account today and start making fast, easy money."

Step 2: Provide accurate, factual information about the platform

Outline the key features of the trading platform in a factual, educational way. Focus on clear, accurate descriptions rather than promotional language:

• Platform features: Describe the types of instruments available on the platform and their key characteristics in factual terms.
• Trading tools: Provide an overview of the trading interfaces and tools available, such as web-based platforms and third-party integrations, without making performance claims.
• Risk management features: Describe risk management tools available on the platform accurately, ensuring that any description of risk features is balanced and does not downplay the risks involved in trading.

Step 3: Design visual assets with Canva AI

An effective page benefits from clean, professional visuals that support the content. Instead of hiring a professional designer, you can use Canva AI (Magic Studio) to create custom banners that align with your brand.

Open Canva and select Magic Design. Type your headline directly into the search bar along with a style prompt (for example, "A modern, minimalist trading dashboard banner with a subtle blue trend line on a dark navy background"). The AI will generate formatted options. Select the layout that best fits your needs, add your page content, and save the asset. Avoid abstract filler graphics — ensure the image adds clear context to the specific trading topic.

Step 4: Include a clear call-to-action

Your primary call-to-action should clearly direct visitors to Deriv’s registration page using your tracking link. You may wish to highlight the availability of a demo account, where applicable, as this gives prospective traders a low-pressure way to explore the platform.

How to ensure compliance and avoid account violations

When writing copy for your landing pages, partners should maintain professional credibility and observe applicable financial promotion compliance requirements.

Use this table to audit your landing page copy before publishing:

‍

Risk warning: Partners should include a prominent risk disclaimer on their landing page. For example: "Trading carries significant risk. You may lose some or all of your invested capital and should only trade with funds you can afford to lose."

Building a landing page can be a more sustainable approach to partner marketing than simply distributing direct links. In partner marketing, visitors who arrive without sufficient context may be less likely to complete registration. By providing your audience with a well-structured, informative landing page, you can support a clearer pathway to registration.

‍