Market research for Deriv partners

Market research is the process of understanding a specific audience before you promote to them. For a Deriv partner, it helps you decide where to focus, what education people need, and which barriers could prevent a referral from becoming an active client. Do this before you translate content, launch a campaign, or share a referral link in a new market.

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Quick summary

• Define one audience segment, not an entire country.
• Combine search, social, community, and compliance signals.
• Look for barriers to trust and activation, not only signs of demand.
• Verify product availability, local rules, and approved claims before publishing.
• Create a one-page market brief before you invest time or budget.

Key terms

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A strong market decision connects these ideas:

Audience need → Local barrier → Useful education → Responsible promotion → Qualified referral

Define the audience before collecting data

A country is not automatically a market.

“People in Latin America” is too broad to guide your content. A clearer starting point might be:

New, mobile-first traders in a Spanish-speaking market who want to understand platform options before opening a real account.

This gives you a practical research question. You can now investigate:

• Which platform questions this audience asks
• Which language and terms they use
• What stops them from progressing
• Which type of education could be helpful
• Whether you can support them consistently

Start with one audience, one market, and one problem. You can expand later when you have evidence.

Use search data to understand demand and language

Search behaviour can reveal the words people use before they ask a partner for help. It does not prove that a market will convert, but it gives you a useful starting point.

Use Google Trends to compare interest in a search term or topic across markets. A search term measures one exact phrase, while a topic can group related searches across languages and spelling variations. Google Trends data is relative, so use it to compare patterns, not to estimate the total size of a market. Google Trends explains the difference between terms and topics.

Then use Google Keyword Planner to explore keyword ideas, estimated monthly searches, and competition. Compare local-language wording with the English terms you already know. Here’s the Google Keyword Planner guidance.

Look for questions such as:

• “How does [platform] work?”
• “How do I practise trading?”
• “What is the difference between [two trading platforms]?”
• “How do I understand trading risk?”
• “How do I use a demo account?”

Do not use search volume alone to choose a market. High interest may reflect curiosity, confusion, or an audience that is difficult to support responsibly.

Check social and community signals before creating content

Social platforms help you understand how people talk about a topic in real time. Look at comments, recurring questions, common misconceptions, and the content formats people engage with.

Useful current tools include:

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TikTok Creative Center includes regional trendlines, audience insights, related hashtags, keyword ideas, and examples of high-performing ads. Use it to understand local content patterns, not to copy another creator’s message.

Pay attention to trust signals. Are people asking for clear explanations? Do they challenge promotional claims? Are they looking for peer feedback before taking action? These questions tell you what your content needs to address.

Identify barriers before you promote

A partner should research friction as carefully as interest.

Someone may be interested in trading but unsure which platform suits their needs. They may not understand verification requirements. They may distrust content that focuses on earnings. Or they may need clearer education in their preferred language before exploring further.

Group what you find into four categories:

1. Knowledge barriers
   People need clearer explanations of platforms, products, risk, or account setup.
2. Trust barriers
   People are cautious about exaggerated claims, unclear affiliate relationships, or unreliable information.
3. Practical barriers
   People need help understanding their next step, the available platforms, or where to find official support.
4. Communication barriers
   The available content does not use the audience’s language, level of experience, or preferred format.

Your role is not to remove every barrier alone. It is to create useful education, set realistic expectations, and direct people to official Deriv support when the question requires it.

Make compliance part of your market research

Trading content cannot be separated from compliance. Before publishing in a new market, confirm the local rules, product availability, approved messages, required disclosures, and relevant platform policies. Do not assume that a claim, incentive, or content format that works in one market is suitable in another. 

This matters especially when using referral links or discussing financial products. Always check the local regulations. For example, Deriv is regulated in several jurisdictions. 

For every market, check:

• Whether the relevant product and platform are available
• Which disclosures or approvals are required
• Whether your affiliate relationship must be clearly labelled
• Whether the language could be interpreted as financial advice
• Whether your content makes an unsupported earnings or performance claim

If you are unsure, pause the campaign and seek guidance through the appropriate Deriv channel.

Build your Deriv market brief before you create content

A Deriv market brief turns research into a practical plan. Complete it before you create local content, share a referral link, or spend on promotion.

Keep it to one page.

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For example, you may find that a new audience is asking how to practise before using a real account. Your first response should not be a generic referral post. Instead, create clear education about demo accounts, platform selection, and trading risk. Then monitor whether the content attracts better questions and more qualified engagement.

Use the brief to guide your next step. It helps you create content that is relevant, responsible, and connected to the real needs of the audience you want to serve.

Use AI to organise research, not to validate facts

AI can help you group recurring questions, compare language variations, and turn research notes into a first market brief. It can also help you prepare interview questions or draft a list of topics to validate.

However, do not use AI output as proof of local demand, product availability, payment options, or regulatory requirements. Verify those details through current, authoritative sources and approved Deriv information.

Build trust before you scale

A good market opportunity is not simply a place with high attention. It is a place where you understand the audience, can provide useful education, and can promote responsibly.

Start small. Publish one helpful piece of content, answer real questions, and observe the quality of engagement. Then use what you learn to refine your market brief before you invest more time or budget.

Next step

Use your completed market brief to build a local value proposition that explains who you help, what education you provide, and why your audience can trust your content.