Your first social channel is where you’ll connect directly with your audience. Choosing the right platform — Telegram, WhatsApp, Instagram, or another space your clients already use — sets the foundation for building trust and growing your partnership.

Key takeaways to set up your social channel

• Choose the right platform: Use Partner dashboard insights or audience polls to see if Telegram, WhatsApp, or Instagram fits best.
  
• Set up your profile: Add clear risk disclosures and keep your focus on education, not promotion.
  
• Start small and consistent: Post 2–3 quality updates weekly, such as market analysis or platform tutorials.
  
• Track performance: Check your Partner dashboard to see which posts lead to engagement and referral link clicks.
  
• Build trust over time: Answer questions, share insights, and avoid trading signals or profit promises.
  

Why social channels matter for Deriv partners

Social media and messaging platforms aren’t just for casual updates—they’re where your audience spends a significant part of their day. By setting up a dedicated channel, you:

• Provide a direct line of communication with potential clients.
  
• Build credibility by sharing educational insights on trading and Deriv platforms.
  
• Encourage two-way interaction—questions, comments, and feedback that help you improve your content.
  

When your audience trusts you, they’re more likely to follow your guidance, engage with your educational content, and use your referral links.

Choosing the right platform

The best platform is the one your audience already uses. Instead of guessing, use research and data:

• Check your Partner dashboard to see which referral sources and regions drive the most traffic.
  
• Run polls on Instagram or Telegram asking: “Where do you prefer trading updates — Telegram or WhatsApp?”
  
• Start with one or two platforms you can manage consistently.
  

Examples

• A partner teaching young professionals about synthetic indices ran an Instagram poll. When 70% preferred Telegram, she launched her channel there for daily updates.
  
• Another partner focused on visual explainers of multipliers chose Instagram Stories, because short, swipeable content matched their audience’s learning style.
  

Platform characteristics for trading content

Instagram: Visual education and chart analysis

• Stories work well for daily market updates and educational snippets
• Posts suit detailed chart analysis and platform feature explanations
• Reels effective for quick educational concepts and platform demonstrations
• Bio link drives traffic to comprehensive resources and referral opportunities

YouTube: Long-form education and platform tutorials

• Detailed platform walkthroughs using demo accounts build credibility
• Market analysis videos establish expertise without providing trading advice
• Educational series about trading concepts create recurring audience engagement
• Description links convert educational viewers into platform prospects

Telegram: Community building and direct communication

• Groups allow organised educational discussions and Q&A sessions
• Real-time market analysis sharing (without trading recommendations)
• Direct messaging for individual educational guidance and support
• Comprehensive moderation control for maintaining educational focus

LinkedIn: Professional credibility and industry networking

• Articles about trading education and market analysis build professional authority
• Industry networking creates referral opportunities through professional connections
• Long-form content suits detailed educational explanations
• Professional audience often has higher account values and trading experience

Action step: Identify where your audience spends time, then choose one platform to focus on first.

Setting up your profile

Once you’ve chosen a platform, create a professional presence:

• Add risk disclosures prominently: “Trading involves risk. Educational content only, not financial advice.”
  
• Keep branding original—don’t copy Deriv’s logos or colours. Use your own identity, with “Powered by Deriv” if including the Deriv logo.
  
• State your focus clearly—education and platform guidance, not signals or predictions.
  

Good example

• Telegram group bio: “Trading education and platform tutorials. Learn how to use Deriv Trader, Deriv Bot, and more. Trading involves risk.”
  

Poor example

• WhatsApp group title: “Guaranteed profits with Deriv signals.” (Not allowed, non-compliant).
  

Content that builds trust

Your role is to educate, not forecast. Share content that helps your audience understand how to use Deriv’s platforms and features:

• Market analysis – Summaries of daily movements, always framed as educational, not predictive.
  
• Trading concepts – Explain synthetic indices, multipliers, or CFDs in plain language.
  
• Platform walkthroughs – Show how to open a demo account on Deriv Trader or set up strategies in Deriv Bot.
  

Keep your tone conversational but professional. Engage with comments and messages, but avoid heated debates or overpromising.

Start small: post 2–3 updates per week. Quality matters more than frequency.

Educational content types that perform well for trading affiliates

Market analysis without trading advice: Explain what happened in markets and why, without predicting future movements or suggesting specific trades. This builds expertise whilst avoiding advisory roles.

Platform feature education: Demonstrate how different trading platforms work using demo accounts. Show functionality without encouraging immediate real money trading.

Trading concept explanations: Break down complex trading concepts into understandable explanations. Cover topics like risk management, position sizing, and market types.

Platform comparisons: Honest comparisons between different trading platforms, highlighting features that suit different trader types. Maintain balanced analysis rather than pure promotion.

Content formats that generate engagement for trading education

Step-by-step tutorials: Visual guides showing how to use platform features, set up demo accounts, or understand market analysis tools.

Chart analysis explanations: Break down market movements using charts whilst explaining the analysis process rather than providing trading recommendations.

Q&A content: Answer common questions about trading concepts, platform features, or market behaviour. This demonstrates expertise whilst providing genuine value.

Educational series: Multi-part content covering comprehensive topics like "Understanding synthetic indices" or "Risk management fundamentals."

Content scheduling for consistent audience engagement

Weekly content rhythm: Establish predictable posting schedule that audiences can anticipate. Consistency builds trust more effectively than sporadic high-quality posts.

Educational content ratio: Focus 70-80% of content on pure education with minimal promotional elements. This ratio builds credibility whilst maintaining referral opportunities.

Platform-specific timing: Research optimal posting times for each platform based on when your specific audience shows highest engagement rates.

Tracking success with your Partner dashboard

Don’t just post — measure what works. Your Partner dashboard shows which posts lead to engagement, clicks, and eventual sign-ups.

Track these patterns:

• Content categories – Did posts on multipliers generate more referral clicks than general market news?
  
• Formats – Do videos outperform text posts in your channel?
  
• Timing – Which days or times generate the most engagement?
  

Example: One partner found that educational posts explaining synthetic indices consistently brought more profile clicks than general forex updates. She adjusted her content calendar to double down on indices-related content, and her referral conversions rose.

Building long-term trust

A successful social channel grows slowly but steadily. The most effective partners:

• Focus on education over promotion.
  
• Respond to questions promptly to show approachability.
  
• Stay consistent without overloading themselves—small, steady steps matter.
  

Over time, this consistency builds a reputation for reliability, which leads to stronger referrals and sustainable commission growth.

For advanced communication strategies and partnership development techniques, explore Deriv's Partner Academy resources that provide compliance-approved templates, content guidelines, and proven best practices for building educational trading communities that generate sustainable commission income.

Begin today: choose your platform, set up your profile, and start sharing valuable trading insights with your community. Each small, consistent action brings you closer to becoming a trusted Deriv partner.