Deriv partnership success depends on following specific promotional guidelines that protect both your reputation and client interests. These protect your reputation, build trust with your audience, and ensure all promotions meet regulatory standards. 

Key compliance takeaways

• Branding – Always use “Powered by Deriv” above the logo and disclose your partnership. Never impersonate Deriv.
• Advertising – Submit all paid ads to your account manager for approval. Do not bid on branded keywords like “Deriv.”
• Risk disclaimers – Use the exact required wording in every Deriv-related promotion.
• Content – Create original, educational material. Never copy Deriv content or guarantee results.
• Platforms – Promote only on approved platforms (YouTube, Facebook, LinkedIn, Instagram). Avoid spam, pop-ups, or unverified sites.

Branding protocols for Deriv partners

Mandatory "Powered by" placement

Always position "Powered by" directly above or before the Deriv logo on websites, mobile applications, and promotional materials. This requirement isn't optional—it legally clarifies your partner relationship whilst maintaining brand consistency across Deriv's global partnership network.

Include transparency phrases like "in partnership with Deriv" or "Deriv Partner" in your promotional content. This transparency builds audience trust whilst meeting regulatory disclosure requirements that protect both parties from compliance issues.

Why this matters for your success

• Prevents trademark infringement issues that could terminate your partnership immediately
• Builds audience trust through transparency about your affiliate relationship
• Distinguishes your content from official Deriv communications, reducing confusion
• Meets regulatory disclosure requirements across multiple jurisdictions

Practical implementation

• Website headers: "Powered by Deriv" above the logo
• Social media bios: "Trading education • Powered by Deriv"
• YouTube descriptions: "Platform demonstrations powered by Deriv"
• Email signatures: Include "Powered by" designation with any logo usage

Building a distinctive brand identity

Successful Deriv partners develop unique online identities rather than copying company branding. Avoid using Deriv's colour schemes, similar business names, or direct logo incorporation beyond approved partnership materials.

Create original content showcasing your expertise and perspective on trading education, market analysis, or platform features. This differentiation approach attracts audiences seeking diverse viewpoints whilst establishing your credibility as an independent expert.

Your account manager provides approved marketing materials through your partner dashboard. Use these resources without modification to maintain compliance whilst focusing creative energy on original content development.

Digital presence and domain guidelines

Social media handle requirements

Ensure all social media handles and website domains remain distinct from Deriv's official branding. Unique naming conventions prevent audience confusion whilst establishing clear separation between your promotional efforts and Deriv's direct marketing.

This separation protects both parties from potential regulatory complications whilst allowing you to build recognisable personal or business branding that adds long-term value beyond any single partnership relationship.

Content authenticity standards

Never replicate Deriv website content, reference specific regulatory information, or use images featuring Deriv staff members without explicit permission. Original content creation demonstrates professionalism whilst avoiding copyright complications.

Focus content development on personal trading insights, educational perspectives, or platform feature explanations from your unique viewpoint. This approach provides genuine value whilst maintaining compliance requirements.

Advertising and marketing compliance protocols

Pre-approval requirements for paid campaigns

All paid advertising must be submitted to your account manager before launch. Your approval request must include complete ad copy, visuals, targeting parameters, and campaign objectives. This process prevents compliance violations that could terminate partnership agreements.

The approval process typically completes within a few business days, allowing sufficient planning time for campaign launches. Your account manager provides specific feedback for optimising campaigns within compliance boundaries.

Search campaign restrictions

Never bid on branded keywords, including "Deriv," company variations, or competitor brand terms in search campaigns. These restrictions maintain fair competitive practices whilst preventing trademark violations that could result in legal complications.

For example:

Prohibited

• Bidding on branded keywords like “Deriv,” “Deriv Trader,” or competitor names.
  
• Example: ❌ “Deriv sign-up bonus – click here now.”
  

Allowed

• Focusing on general educational keywords and trading concepts.
  
• Example: ✅ “Learn how to trade synthetic indices step by step.”
  

Why this protects you: Pre-approval prevents wasted ad spend on campaigns that would be rejected by platforms or create compliance issues. Approved campaigns also receive account manager support for optimisation.

Why branded keyword bidding is prohibited

Bidding on Deriv's branded terms creates several serious issues that protect both parties by avoiding:

• Trademark infringement risks: Using Deriv's brand name in paid search campaigns without authorisation constitutes trademark violation, potentially leading to legal action and immediate partnership termination.
• Brand confusion complications: When multiple partners bid on the same branded terms, audiences cannot distinguish between official Deriv communications and partner promotions, creating customer service complications and trust issues.
• Unfair competitive advantages: Branded keyword bidding allows partners to intercept traffic specifically seeking Deriv, rather than earning referrals through genuine value creation and audience building.
• Increased advertising costs: Multiple partners competing for identical branded terms drives up bid prices artificially, reducing profitability for everyone whilst providing no additional value to potential clients.
• Regulatory compliance concerns: Financial services advertising regulations require clear distinction between official company communications and third-party promotions, which branded keyword advertising compromises.

Focus keyword strategies on general trading education terms, platform feature descriptions, or market analysis topics that attract genuinely interested audiences without relying on brand confusion tactics.

Risk disclosure and promotional standards

Mandatory risk disclaimer requirements

Every Deriv-related promotion must include comprehensive risk disclaimers prominently displayed where audiences can easily read them. Use this exact language without modification:

"Deriv offers complex products, including options and CFDs, which carry significant risks. Trading CFDs involves risk amplification that can increase both potential profits and losses, potentially leading to complete investment loss. Trade only with money you can afford to lose and never borrow to trade. Understand the risks before trading."

Compliant examples

• ✅ YouTube tutorial: “How to use multipliers on Deriv Trader. Remember: multipliers can increase both profits and losses. Deriv offers complex products…” (include disclaimer in description).
  
• ✅ Blog article: footer includes the exact risk disclaimer.
  

Prohibited promotional approaches

Never present Deriv as a luxury platform, guaranteed income opportunity, investment scheme, or easy money solution. These approaches violate regulatory guidelines whilst creating unrealistic audience expectations that damage long-term trust.

Non-compliant examples

• ❌ “Deriv is an easy way to make quick profits with multipliers.”
  
• ❌ Omitting the disclaimer in videos, emails, or landing pages.

Focus promotional content on educational value, platform features, risk management tools, and genuine learning opportunities. This approach attracts quality referrals whilst maintaining compliance standards.

Platform selection and content quality

Approved promotional channels

Concentrate promotional efforts on established, credible platforms including YouTube, Facebook, Instagram, LinkedIn, and reputable websites. These platforms provide professional contexts that enhance your credibility whilst reaching engaged audiences.

Avoid promotional tactics like pop-up advertisements, especially on questionable websites, spam emails, or unsolicited social media messages. These approaches damage both your reputation and partnership relationship.

Content privacy and permission protocols

Obtain explicit written permission before capturing, sharing, or distributing any content involving Deriv staff members, company events, or proprietary materials. Respect privacy expectations whilst maintaining professional relationship standards.

This permission requirement protects all parties from privacy violations whilst ensuring appropriate content usage that supports rather than complicates business relationships.

Why compliance matters

Following these guidelines builds trust and protects your long-term earnings. Partners who consistently meet these standards typically achieve higher conversion rates and longer client lifetime values.

Regular compliance monitoring helps identify optimisation opportunities and prevents potential violations before they impact partnership relationships. 

Your account manager provides ongoing support for interpreting guidelines, optimising promotional strategies, and connecting with successful partners for collaboration opportunities. This support infrastructure enables scaling beyond individual efforts whilst maintaining compliance standards.